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NEC Electronics Introduces EMMA Mobile™ EV SoCs for Full HD Portable Audio-Visual Devices

Enabling 3D Graphics Processing for Portable Multimedia Devices Using NEC Electronics’ Lower Power Technology


EMMA_Mobile_EV_WebKAWASAKI, Japan, DUESSELDORF, Germany, SANTA CLARA (U.S.A.) — 08 Feb 2010

NEC Electronics (TSE:6723) today announced the availability of new system-on-chips (SoCs) in the EMMA Mobile™ series. EMMA Mobile/EV is capable of processing high-definition (HD) content and 3D graphics with very low power consumption.

The new EMMA Mobile/EV SoCs, optimized for the portable device market including portable multi-media players and mobile tablets, integrate ARM’s high-end Cortex-A9 CPU core and a high-performance HD-capable audio-visual (A/V) engine for decoding a multitude of digital video and audio formats. Two versions of the device are available: EMMA Mobile/EV1 with one embedded Cortex-A9 CPU core and EMMA Mobile/EV2 with two embedded Cortex-A9 CPU cores.

According to Techno Systems Research 2009, the global market for portable multimedia devices has grown to 250 million units in 2010, and is expected to increase continuously as evidenced by the variety of portable devices recently released to the market. In addition, embedded systems are becoming multi-functional with high-performance and the mobile market is expected to evolve into a market of multimedia data processors with higher performance.

As part of its core business, NEC Electronics has been actively expanding itsportable device lineup. In November 2008, the company introduced the EMMA Mobile 1 SoC as part of its well-received mobile multimedia processor product line. The company added to the lineup of its EMMA Mobile 1 series with the EMMA Mobile 1-D product, and also expanded collaboration with Wind River and developed a Linux-based Software Development Kit (SDK) for the market of portable devices.

The new EMMA Mobile/EV SoCs offerthe following features:

(1) Capable of HD format decoding in various formats

Through a dedicated A/V engine, EMMA Mobile/EV can decode H.264, MPEG2, MPEG4, VC-1 content up to Full-HD (1920 x 1080 pixels) on portable devices.

(2) Incorporatesbuilt-in advanced interface with 3D graphics engine

The EMMA Mobile/EV2 chip integrates a high-performance POWERVR™ SGX 3D graphics core from Imagination Technologies Ltd., realizing 3D processing at 14.7 megapolygons per second and pixel-filtrate performance of 500 megapixels per second sustained under realistic operating conditions. This feature brings advanced effects that enable more realistic and compelling images to be created.

(3) Reduced power consumption when playing backmulti-media data

The new products incorporate various technologies such as automatic clock control, on-chip power-switch and quick-recovery (Note 1). Using those features, EMMA Mobile/EV is reducing power consumption by up to 30 percent compared to EMMA Mobile 1, thereby contributing to longer battery life.

(4) Supports mobile DDR and DDR2 memory

The new products support mobile DDR and DDR2 as the main memory. System designers can choose either mobile DDR with low power consumption, or apply DDR2 to develop non-portable devices at low cost.

NEC Electronics considers EMMA Mobile/EV as a strategic product in the field of portable audio-visual devices and plans tomarket it actively.

The main specifications of new system-on-chips (SoCs) in the EMMA Mobile™ series can be seen here.

Availability

Samples of the new EMMA Mobile/EV chips are scheduled to be available in July 2010. Mass production is scheduled for December 2010 and expected to reach one million units per month by2011. More information about NEC Electronics' EMMA Mobile series can be found at http://www.necel.com/mobile/en/emma_mobile/index.html.

(Availability is subject to change without notice.)

Exhibition at MWC

NEC Electronics plans to exhibit EMMA Mobile EV chips in NEC’s booth (Hall 8, Stand 8A125) at the Mobile World Congress 2010 (MWC 2010) to be held in Barcelona, Spain from February 15-18, 2010.

(Note 1)

Automatic clock control: Technology that supplies the most suitable frequency clock to only the operating blocks.
On-chip power switch technology: Technology that divides several power blocks in a chip and controls the power supplying by control switch.
Quick recovery technology: Technology that enables speedy, continuous processing by restoring the pre-powered-off condition.

(Remarks) Cortex is a trademark of ARM Limited. EMMA Mobile is a trademark or registered trademark of NEC Electronics Corporation in Japan, Germany, United States of America, and other countries. Other names of products and services mentioned in this text are the trademarks or registered trademarks of their respective owners.

 


About NEC Electronics (Europe) GmbH

NEC Electronics (Europe) GmbH, headquartered in Duesseldorf, Germany, is a leading developer and supplier of semiconductor products in Europe. Committed to meeting customers' cost, performance and time-to-market requirements, the company offers solutions ranging from standard products to system-on-a-chip (SoC) solutions, as well as customized products for next-generation designs. Our customers also benefit from state-of-the-art manufacturing from the global production network of our parent company, NEC Electronics Corporation. Additionally, NEC Electronics (Europe) GmbH is the exclusive European sales and marketing channel of LCD modules from NEC LCD Technologies Ltd.. For more information visit http://www.eu.necel.com.


About NEC Electronics Corporation

NEC Electronics Corporation (TSE: 6723) specializes in semiconductor products encompassing advanced technology solutions for the high-end computing and broadband networking markets, system solutions for the mobile handset, PC peripherals, automotive and digital consumer markets, and platform solutions for a wide range of customer applications. NEC Electronics Corporation has subsidiaries worldwide including NEC Electronics America, Inc. (www.am.necel.com) and NEC Electronics (Europe) GmbH (www.eu.necel.com). For additional information about NEC Electronics worldwide, visit www.necel.com.


About NEC Electronics America, Inc.

NEC Electronics America, Inc., headquartered in Santa Clara, California, is a wholly owned subsidiary of NEC Electronics Corporation. NEC Electronics America offers solutions ranging from standard products to system-on-a-chip (SoC) solutions, customized products for next-generation designs, a local manufacturing facility in Roseville, California, and the global manufacturing capabilities of its parent company. NEC Electronics America is also the exclusive sales supplier of NEC active-matrix LCD and PDP modules in North America. More information about the products offered by NEC Electronics America, Inc. can be found at  http://www.am.necel.com.


 


Note: Information in the press releases, including product prices and specifications is current on the date of the press announcement, but is subject to change without prior notice.

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MEDIA CONTACTS

Europe
NEC Electronics (Europe) GmbH

Oliver Luettgen
Arcadiastrasse 10
40472 Düsseldorf
+49 (0) 211 6503 - 1469
E-Mail Contact
http://www.eu.necel.com


Japan
NEC Electronics Corporation

Public Relations
Kyoko Okamoto
+81-(0)44-435-1676
E-Mail Contact
http://www.necel.com


United States
NEC Electronics America, Inc.

Denise Viereck Garibaldi
2880 Scott Boulevard
Santa Clara, CA 95050-2554
+1 408 588-6620
E-Mail Contact
http://www.am.necel.com


 



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